Nearly two years into a Pasadena ISD initiative to sell advertising space on district school buses, the venture has pumped over $15,000 into the district's general fund.
As the concern over state funding for education grows, the need for school districts to create additional streams continues to be a high priority. Those concerns prompted the Pasadena ISD Board of Trustees in March of 2009 to launch an initiative to sell appropriate advertising on its school buses.
With more than 250 district buses traveling throughout the area, businesses have the opportunity to capture the attention of target audiences, to support local education and perhaps relieve some of the burden on local taxpayers.
Pasadena ISD partners with Steep Creek Media to sell advertising. Sixty percent of the revenue from those ad sales goes into the district coffers.
Each ad is reviewed by the district to ensure that it is appropriate for children and for the community. The state also has guidelines related to safety, such as the size and placement of the ads.
Several businesses have contributed to the revenue intiative by purchasing ad space. Among the district's bus advertisers are Landry's Restaurant, the Houston Astros, Women's Health Specialist, Bayside Urgent Care, Texas Family Dental, Little Caesar's, Houston Neurological, Ocean Dental, Dexter Joyner and Coastal Reconstruction.
For more information about advertising possibilities, please visit Steep Creek Media's website at www.steepcreekmedia.com.